Wednesday, May 30, 2007

Assignment #11

Assignment #11
"This weekend was insane. Julie got so drunk on Saturday night. Matt had to take her home cause Brian didn't want her throwing up in his apartment."
- Alcohol on Campus/How much is too much?

"Anything fun planned for memorial day weeekend?"
-Activities for Memorial Day Weekend/ Fun ideas.

"I'm so stressed right now, like i have so many things giong on and i feel like I'm getting sick again."
-How much stress can students handle?

"So I actually made the effort to go to the gym yesterday, and I couldn't even get a machine."
-Plans to expand the gym.

"So are you going to the concert?"
"For sure, I'm so stoked. I love that song... (sings) and I think I'm going to Boston...."
-The upcoming Augustana Concert.

Monday, May 21, 2007

Assignment #10

Assignment 10

SONY
1. Rick Claney, Senior Vice President of Corporate Communications
2. Howard Stringer, CEO.
Sony Corp.
1-7-1 Konan
Minato-ku, Tokyo 108-0075, Japan
3. News that might affect or concern the company might have to do with a best seller, the Playstation game system.
4. sales and operating income for 2006: $63,893 million
operating income for 2006: $1,635
5. http://www.ireviewelectronics.com/images/sony-playstation-2.jpg
6. http://www.sony.com/index.php

LEVI & STRAUSS CO.
1. Jeff Beckman, director or corporate communications.
2. John Anderson, CEO.
1155 Battery St.
San Francisco, CA 94111
3. News that might affect or concern the company might include things such as jeans ripping or fading in a short amount of time after purchasing. Jeans are the core sales for Levi.
4. gross profit for 2006: $498 million
net income for 2006: $87 million
5. http://www.cbc.ca/gfx/photos/levi_courtesy.jpg
6. http://www.us.levi.com/lsco/levi/home/l_home.jsp

FORD MOTOR CO.
1. Charles B. Hollera, Chief Communications Officer
2. William Clay Ford Jr., Executive Chairman of the Board of Ford Motor Co.
P.O. Box 685
Dearborn, MI 48126-0685
3. News that might affect or concern the comapny might include an enitre array of defects on many of the kinds of cars they sell. Maybe things like aribags not working.
4. Revenue for 1st qtr. of 2007: $43 billion
net income for 1st qtr. of 2007: $282 million
5. http://www.quest-online.com/NewFiles/images/Ford_Corporate_Logo.jpg
6. http://www.ford.com/en/company/default.htm?referrer=home


DELL
1. Lynn A. Tyson, Vice President of Investor Relations
2. Michael S. Dell, CEO.
Headquarters located in Round Rock Texas (could not find exact address)
3. News that might affect or concern the company could be things like battery recalls, or computer defects.
4. net revenue for 2006: $55,908 million
GAAP net income for 2006: $3,573 million.
5. http://dangoetz.net/blog/wp-content/uploads/2006/01/___dell%20logo.jpg
6. http://www.dell.com/content/topics/global.aspx/corp/en/home?c=us&l=en&s=corp

MAC CO.
1. Katie COtton, Vice President of World Wide Corporate Communications
2. Steve Jobs, CEO.
1 Infinite Loop
Cupertino, CA 95014
3. News that might affect or concern the company might inlcude problems with computers or ipods. Things like ipods breaking in a short amount of time after buying them.
4. Revenue for 2nd quarter of 2007: $5.26 billion
net quarterly profit: $770 million
5. http://images.apple.com/itunes/home/images/2007/01/ipod+itunes-tv-ad_top1_20070109.jpg
6. http://www.apple.com/

Monday, May 14, 2007

Assignment #9

Assignment #9
Name: Linda Hohl, artist
Business Name: Home Illustrations in Pen & Ink

Q: Did you always know you wanted to be an artist?
A: Yes, ever since i was a child I knew that I had an act for drawing and painting.

Q: Where did you go to college and did you take any art classes there?
A: I went to the University of Arizona (go wildcats!!) and I took a lot of art classes. They were always my favorite to attend. I majored in art.

Q: Why did you decide to go into business?
A: I wanted to fullfill my dream of owning my own business and using my creative abilities to generate an income. My passion for drawing and the idea that I did not have to report to an offfice gave me the flexibility to be an 'at home mom.'

Q: How many children do you have?
A: I have three, but they all have graduated from college and I do not see them as often as i would like.

Q: How long has your business existed?
A: My business has existed for the last ten years, but only recently have I started marketing my product. Before i only relied on word of mouth advertising.

Q: Who would you say is your average customer?
A: The majority of my customers are generated from realtor sales. Many of the realtors will purchase a home illustration of the property they sold and give it to their customers as a house welcoming gift.

Q: Is there a memorable day or customer that you will always remember?
A: My most memorable day was when i marketed and sold my home illustration to my first commercial account. The Wrighley Mansion, fonder of the famous gum, is a landmark in the Phoenix area. They asked me to draw the mansion and are now using my illustration on postcards, notes and stationery sold at the gift shop. I will never forget how nervous I was when I met with the owners to show them the illustration and talk about pricing. But after having done this I know that I have the confidence to take my business to the next level.

Q: What do you love most about your job?
A: I love everything about it! I am so passionate about drawing and I take a lot of pride in illustrating a home or business. People trust to me to capture the life and memorable moments of their home in a drawing, and when the picture is complete I am always thrilled to show the homeowner the picture. It's my gift to see the looks on their faces when they see the illustration for the first time.

Wednesday, May 9, 2007

Assignment #8

Assignment #8

Officially titled the “People’s Initiative to Limit Property Taxation”, Proposition 13 was a ballot initiative to amend the California State Constitution. It was one of the most important political/economic events in American History. Howard Jarvis and Paul Gann, leaders of two California taxpayer organizations, joined forces in 1978 to put an amendment to the state constitution on the ballot that would limit property taxes. Proposition 13 was approved by the voters of the state of California on June 6, 1978. Its approval resulted in a cap on property taxes in California, reducing them by an average of 57%. Prop 13 limits property tax rates to no more that 1% of full cash value. Increases in assessed value per capita are capped at 2%. It passed with 65% of voters in favor and 35% against, with 70% of registered voters participating. Proposition 13 was added as Article XIII A to the California Constitution.
No matter if you bought your home last week or have owned your home for twenty years, if you’re a California resident Proposition 13 is protecting you. One of the benefits is that homebuyers are only paying about 1/3 of the property taxes that they would without Prop 13. Proposition 13 also gives homeowners long-term security by providing predictability in taxes. It limits the maximum tax rate to 1%.
Let’s say the value of your home is $350,000, the owner will see a tax bill of $3,500. But what happens if the value of your home doubles? In other states, if the value doubles then your property tax would therefore also double. But because of Proposition 13, in California the taxable value of your home can only go up to 2% per year.
However, not everyone is benefiting from Proposition 13, such as California public schools, libraries and other city services (i.e. police and firefighters.) With property taxes being capped, the state must find ways of new revenue sources to replace the lost funds. These alternatives are usually taxes on income or and sales. But California educators have criticized Prop 13 because they say that state funding never reached the levels that property taxes had provided.
The quality of the state’s education system has decreased. Traditionally, the property tax has been the foundation for education aid in communities across the country. With the property tax caps, schools are receiving less money then they would have otherwise. In the 1960s, California was ranked #1 nationally in student achievement. Now, our schools have fallen to 49th. The State Superintendent of School, Wilson Riles said in response to Prop 13, “It will destroy education in California as we know it. Many schools will close, thousands of teachers will be laid off and the average class size will be between 45 and 60.”

3 Information Sources
Moore, Stephen. "Proposition 13 Then, Now and Forever." CATO Institute. 30 July 1998. 7 May 2007 .
"Proposition 13: Love It or Hate It, Its Roots Go Deep." Cal-Tax Research. Nov. 1993. California Taxpayers Association. 7 May 2007 .
"Proposition 13: a Look Back." Howard Jarvis Taxpayers Association. 7 May 2007 .

Wednesday, May 2, 2007

Assignment #7

Assignment #7

Soft Leads:

The city has as many people as New Zealand, more than 24 states. California's total is nearly 37.7 million.
latimes.com
summary: With just L.A.'s population surpassing 4-million, California's population has hit an all time high this year, reaching 37.7 million.

Jackson says he told players they have 'brain power of slugs or earthworms' after Game 4 loss. A dour Bryant doesn't practice because of stiff back but is expected to play tonight.
latimes.com
summary: Frustration mounts for Phil Jackson, head coach of the LA Lakers, after Game 4 loss on Sunday against the Phoenix Suns.

‘I still don’t know what to think,’ says Glen Wallen, 48, in describing the wreck and the two loved ones he lost
sanluisobispo.com
summary: Glen Wallen was just one of three lucky family members that survived after driving off a cliff Monday around 1:30pm. Wallen had to watch as his mother and brother were pulled from the wreckage lifeless.



Summary Leads:

The heiress will do time for violating probation by driving on a suspended license.
latimes.com
soft: Paris Hilton behind bars. That is so not hot!

The annual Egg Drop Competition, created by the Poly Pack Committee, took place on Chorro and Higuera streets at Farmers' Market on Thursday night.
mustangdaily.com
soft: Break an egg!

Police issued a warning on Tuesday that a sex offender was released from prison and may be staying in local hotels until he finds a permanent residence.
mustangdaily.com
soft: Watch Out! San Luis Obispo may become the new playing field of a sex offender recently released from jail.

Tuesday, May 1, 2007

Assignment 6b

Assignment 6b
One Lucky Guy
Driving to pick Samantha up, Jake found himself nervous. Head cheerleader, vice president of student government and one of the coolest junior girls in school actually said yes to the second string, JV quarterback sophomore. Jake felt like the luckiest guy on earth, but that him even more nervous.
Palms sweaty and his heart beating fast, he turned the final corner on to her street. The walk to her front door seemed endless. Jake found his legs wanting to stay cemented to the concrete, but he took one step at a time and soon found himself in front of her door. Carved jack-o-lanterns witches with huge moles on their noses decorated the house. The house reminded Jake he still needed a costume for the Halloween dance in two weeks.
He took a deep breath, raised his pointer finger and pressed the illuminated doorbell button. Jake tried to glance through the windows surrounding the door, but stopped after fearing he looked like a peeping tom. A few minutes, what seemed like an eternity then, went by and Jake pondered if he should ring once again. Just then the door opened and a middle-aged woman answered the door. She wore jeans and a white collared shirt with a pin of a black and orange pumpkin placed near her heart.
The woman introduced herself as Karen. She invited Jake into the house and led him to the kitchen. She pulled a chair from the kitchen table and told Jake to have a seat, she would tell Samantha he arrived. While sitting in the kitchen Jake glanced around the room. Pictures, magnets, certificates, and second grade artwork covered the fridge. Jake could smell the aroma of an apple pie cooking in the oven and it made him hungry and excited. If he guessed correctly, he could look forward to a slice of pie to go. But to Jake’s disappointment, when he investigated the kitchen further, he noticed an apple pie scented Glade candle sitting on the counter. He laughed to himself because his mom did the same thing.
Jake glanced at his watch and saw it read 7:42pm. He reserved a table at an Italian restaurant downtown for eight o’clock. Just as he began to get comfortable, he heard a familiar voice say hello. He looked up and there stood Samantha looking more beautiful than ever before. She wore an olive green dress that complimented her hazel eyes. Each of her soft auburn curls lay perfectly in place. She dressed up her face with only mascara and blush. Jake loved that about Samantha. She never wore a lot of make-up. She didn’t have to because of her flawless olive skin. She smiled at Jake and her smiled revealed the dimples Samantha never liked, but she knew Jake loved.
Jake thanked the chair for holding him up, because Samantha had the ability to sweep him off his feet. He stood up and gave Samantha a delicate hug. Jake couldn’t help but notice how incredible she smelt, the perfect mixture of shampoo and perfume. When the hug ended Samantha surprised Jake by interlocking her fingers with his making his knees weak. If only the chair could help him one more time.
She guided him through the house to the front door. He thanked his lucky stars she knew her way around the house. He found himself too beauty struck to remember the way he came into the house. She opened the door and this made Jake regret not remembering to do that for her. They walked down the brick pathway toward his mom’s station wagon Volvo and Jake made sure not to mess up this time. He walked in front of her and opened the door. She smiled at him and used his hand to steady herself into his car. He hurried around the car and slid into the driver’s seat. He started the engine and took one more look at Samantha causing her to blush. He took a deep breath and turned the key to start the engine, forgetting he already completed this step. His mistake made an ugly noise that would have normally embarrassed Jake, but he wouldn’t let that ruin his night. The prettiest girl in school said yes to Jake, and that made him smile from ear to ear.

Sunday, April 29, 2007

Assignment #6

Assignment #6
Part 1:
The New Republic- Stephen Glass
The New York Times- Jayson Blair
USA Today- Jack Kelley
The Washington Post- Janet Cooke

Part 2:
The Mustang Daily reported that one of it's staff writers, Rebecca Laman, plagiarized in articles dating back to the spring quarter of 2006.
The Tribune independently confirmed that paragraphs were lifted from online sources in two of those three stories.
Paragraphs were copied from various Web sites in the articles: a profile of the Cal Poly men's barbershop quartet, Men-So Forte; "July Fourth do's and don'ts" and a movie review of "Fantastic Four."

Part 3:
1. CorpWatch is an organization that investigates and exposes corporate violations of human rights, environmental crimes, fraud and corruption. They are a project of the Tides Center and guided by a four-member Executive Committee of our Advisory Board.

2. Global Witness is an organization that exposes the corrupt exploitation of natural resources and international trade systems. They drive campaigns that end impunity, resource-linked conflict, and human rights and environmental abuses. Much of thier funding comes through grants from trusts and foundations, develpment organizations and governments.

3. LabourStart is an online news service that serves the international trade union by collecting and disseminating information, and by helping in campaigning.

4. The Associated Press serves as a source of news, photos, graphics, audio and video. They provide news services of the highest quality, reliability and objectivity with reports that are credible and balanced. AP operates as a not-for-profit cooperative.

5. Reuters is an organization who offers indispensible content, innovative trading services and great customer service. Reuters information is trusted and their reputation is based on speed, accuracy, and freedom from bias.

6. Electronic Authorization Partnership- ??

7. David Romero- I don't know which David Romero you had in mind. There were a few that i found online.

8. Jack T. O'Connell is a California politician. Currently he is the California State Superintendent of Public Instruction. He is best known for writing legislation to make the California High School Exit Exam a graduation requirement for high school students.

9. Julie L. Rodewald is the County Clerk and Ex-Officio Clerk of the Board of Supervisors, in and for the County of San Luis Obispo, State of California

10. Deborah Linden- She is the CEO of Island One Resorts.

Wednesday, April 18, 2007

assignment #5

assignment #5
1. In 1993, Alex G. Spanos and his wife Faye donated $1.5 million to Cal Poly to build a theater, which was later named the Alex and Faye Spanos Theatre. Alex Spanos is the owner of the San Diego Chargers and a former drum major for the Cal Poly marching band.

Before the library moved to a new building in 1980, there was the Dexter Library. It was officially named the Walter F. Dexter Memorial Library in Spetember 1948. Dexter helped president Julian Mcphee to get approval and state funding for the new library building. Dexter also helped secure collegiate status for Cal Poly.

2. One structure under construction is the new Housing Administration Building that will be replacing the old Housing Office. the new buliding will be much larger and will accomodate the increasing on-campus operations, including the Poly Canyon Village project. The scheduled date for the building to be completed is pending.

A new building, Cal Poly's Construction Management Department, will reach completion in fall of 2007. This building will house The Simpson String-Tie Material Demonstration Labratory. It will be the largest element in the building's Center for Construction Excellence. The lab will provide students with hands-on experience of construction managment and with residential, commerical and heavy/civil construction.


Spanos’ donation is not the first generous gift he’s made to his alma mater. He also contributed $1.5 million to Cal Poly-San Luis Obispo in 1993 to build a theater for the college that was later named the Alex and Faye Spanos Theatre. Earlier this year, Alex also received a Doctor of Humanities from the University.

Friday, April 13, 2007

assignment #4

assignment #4

RON GEREN, an actor in Los Angeles, commutes to auditions and jobs throughout Southern California in a sleek black Mazda MX-5 Miata convertible. But for a recent date with a woman, he rented a Cadillac Escalade because he was so used to friends saying his Miata is “gay.
Newsvine.com

The headline for this story was “Is Your Car Gay?” Immediately after I read the lead, I began to laugh. It’s such an unusual thing to say your car is gay. I was curious and wanted to know more about the different cars men think are ‘gay.’ I just think this entire story is hilarious and the lead makes the reader actually want to read the story no matter how ridiculous and pointless it might be.

NEW YORK Apr 13, 2007 (AP)— A man jumped to his death Friday out the window of a 69th-floor law office in the Empire State Building.
Abcnews.com

The reason I found this lead engaging is because it’s unusual to hear of a man jumping off the Empire State Building. Immediately I start to wonder why this man jumped to his death. I want to know the details. How old was he? Did he have a wife and family? The lead does a great job at providing the point of the story, but still making the reader want to know the facts.

ALTAMONTE SPRINGS, Fla. Apr 13, 2007 (AP)— A gunman robbing a convenience store allowed the clerk to call 911 and apologized after the woman said she might be having a heart attack. But he still took $30 and cigarettes, authorities said.
Abcnews.com

I chose this lead because when I think of people robbing stores I picture mean, cruel and threatening robbers with guns pointed at the faces of the innocent. I don’t imagine someone who allows the victims to call for help after they feel ill. The lead makes me laugh because this gunman sounds like the worst and most inexperienced robber I’ve ever heard of. He didn’t even make bank. All he got away with was thirty bucks and cigarettes. I want to read the entire story to see if the robber was captured because I wouldn’t be surprised it he was!

Tuesday, April 10, 2007

assignment 2b

assignment 2b:
Last week, Tim O’Reilly, a conference promoter and book publisher who is credited with coining the term Web 2.0, began working with Jimmy Wales, creator of the communal online encyclopedia Wikipedia, to create a set of guidelines to shape online discussion and debate.

A recent outbreak of antagonism among several prominent bloggers “gives us an opportunity to change the level of expectations that people have about what’s acceptable online,” said Mr. O’Reilly, who posted the preliminary recommendations last week on his company blog (radar.oreilly.com). Mr. Wales then put the proposed guidelines on his company’s site (blogging.wikia.com), and is now soliciting comments in the hope of creating consensus around what constitutes civil behavior online.

Mr. O’Reilly and Mr. Wales talk about creating several sets of guidelines for conduct and seals of approval represented by logos. For example, anonymous writing might be acceptable in one set; in another, it would be discouraged. Under a third set of guidelines, bloggers would pledge to get a second source for any gossip or breaking news they write about.

Bloggers could then pick a set of principles and post the corresponding badge on their page, to indicate to readers what kind of behavior and dialogue they will engage in and tolerate. The whole system would be voluntary, relying on the community to police itself.

The code of conduct already has some early supporters, including David Weinberger, a well-known blogger (hyperorg.com/blogger) and a fellow at the Berkman Center for Internet and Society at Harvard Law School. “The aim of the code is not to homogenize the Web, but to make clearer the informal rules that are already in place anyway,” he said.

But as with every other electrically charged topic on the Web, finding common ground will be a serious challenge. Some online writers wonder how anyone could persuade even a fraction of the millions of bloggers to embrace one set of standards. Others say that the code smacks of restrictions on free speech.

Mr. Wales and Mr. O’Reilly were inspired to act after a firestorm erupted late last month in the insular community of dedicated technology bloggers. In an online shouting match that was widely reported, Kathy Sierra, a high-tech book author from Boulder County, Colo., and a friend of Mr. O’Reilly, reported getting death threats that stemmed in part from a dispute over whether it was acceptable to delete the impolitic comments left by visitors to someone’s personal Web site.

Menacing behavior is certainly not unique to the Internet. But since the Web offers the option of anonymity with no accountability, online conversations are often more prone to decay into ugliness than those in other media.

Nowadays, those conversations often take place on blogs. At last count, there were 70 million of them, with more than 1.4 million entries being added daily, according to Technorati, a blog-indexing company. For the last decade, these Web journals have offered writers a way to amplify their voices and engage with friends and readers.

But the same factors that make those unfiltered conversations so compelling, and impossible to replicate in the offline world, also allow them to spin out of control.

The preliminary recommendations posted by Mr. Wales and Mr. O’Reilly are based in part on a code developed by BlogHer, a network for women designed to give them blogging tools and to guide readers to their pages.

“Any community that does not make it clear what they are doing, why they are doing it, and who is welcome to join the conversation is at risk of finding it difficult to help guide the conversation later,” said Lisa Stone, who created the guidelines and the BlogHer network in 2006 with Elisa Camahort and Jory Des Jardins.

A subtext of both sets of rules is that bloggers are responsible for everything that appears on their own pages, including comments left by visitors. They say that bloggers should also have the right to delete such comments if they find them profane or abusive.

Mr. O’Reilly said the guidelines were not about censorship. “That is one of the mistakes a lot of people make — believing that uncensored speech is the most free, when in fact, managed civil dialogue is actually the freer speech,” he said. “Free speech is enhanced by civility.”

Assignment 2a

assignment 2a:
1. Lead
2. Backup Lead
3. Elaboration
4. Background
5. Attribution
6. Impact
7. Attribution
8. Ending

Monday, April 9, 2007

assignment #1

Assignment #1:

Pet Food Recall

On Friday, March 16 a major manufacturer of dog and cat food recalled 60 million containers of wet pet food after reports of kidney failure and deaths. The pet food was sold by stores operated by Wal-Mart Stores Inc., Safeway Inc., Kroger Co., PetSmart Inc., and other large retailers. The exact number of cats and dogs who suffered from kidney failure is unknown but about 10 died after eating the affected food.
One form of media where I got most of my information on the news story was the Internet. The Internet is quickly turning into the main source of news dissemination. Not only is it convenient, but breaking news and updates are reported promptly, much faster than any other news medium. In the case of recalls on many major brand pet foods, timeliness of news is a must. Pet owners can check the Internet for any updates or brands that may be included to the recall list. There is however one major con to the Internet as a source of news, some people do not have a Internet much less a computer. Many older people with pets are not as computer savvy and may not be able to find out about pet food recalls. Many of my sources were from news websites. I used abcnews.com to find news on the recall. http://abcnews.go.com/Business/wireStory?id=3013777
Another news medium is radio. Radio appeals to a mass audience of commuter traffic. People who are driving home from work and stuck in traffic only have the radio to keep them company. Radio is much more instant to newspapers also. While radio is instant, it is not very convenient. Sometimes there is a lack of the full story and it is very abbreviated. There is the inability to go back and re-read or re-listen to the news. Those driving do not have access to a pen and paper to write down the brands of pet food being recalled. For my source i used NPR. http://www.npr.org/templates/story/story.php?storyId=9293454
Newspaper has always been a major news disseminator. It is inexpensive and portable. People have the ability to re-read, cut out or post the articles. However, newspaper falls short in reporting breaking news. If a new update comes out later at night, the story will have to wait to be published the next day. This could prove to be a problem if another brad of pet food is found to be affected. For my source i used The Press Enterprise which is the local newspaper from my hometown. I was able to find a story in the newspaper every day, whether it be a feature story or an update.