Assignment #9

Assignment #9
Name: Linda Hohl, artist
Business Name: Home Illustrations in Pen & Ink

Q: Did you always know you wanted to be an artist?
A: Yes, ever since i was a child I knew that I had an act for drawing and painting.

Q: Where did you go to college and did you take any art classes there?
A: I went to the University of Arizona (go wildcats!!) and I took a lot of art classes. They were always my favorite to attend. I majored in art.

Q: Why did you decide to go into business?
A: I wanted to fullfill my dream of owning my own business and using my creative abilities to generate an income. My passion for drawing and the idea that I did not have to report to an offfice gave me the flexibility to be an 'at home mom.'

Q: How many children do you have?
A: I have three, but they all have graduated from college and I do not see them as often as i would like.

Q: How long has your business existed?
A: My business has existed for the last ten years, but only recently have I started marketing my product. Before i only relied on word of mouth advertising.

Q: Who would you say is your average customer?
A: The majority of my customers are generated from realtor sales. Many of the realtors will purchase a home illustration of the property they sold and give it to their customers as a house welcoming gift.

Q: Is there a memorable day or customer that you will always remember?
A: My most memorable day was when i marketed and sold my home illustration to my first commercial account. The Wrighley Mansion, fonder of the famous gum, is a landmark in the Phoenix area. They asked me to draw the mansion and are now using my illustration on postcards, notes and stationery sold at the gift shop. I will never forget how nervous I was when I met with the owners to show them the illustration and talk about pricing. But after having done this I know that I have the confidence to take my business to the next level.

Q: What do you love most about your job?
A: I love everything about it! I am so passionate about drawing and I take a lot of pride in illustrating a home or business. People trust to me to capture the life and memorable moments of their home in a drawing, and when the picture is complete I am always thrilled to show the homeowner the picture. It's my gift to see the looks on their faces when they see the illustration for the first time.